ChiroFactor

Dr. William R. Goff, or as he’d like you to call him: Dr. Rusty, lives by this moto: “In order to heal others, one must be willing to give the most of one’s self each and every time, to each and every person, without prejudice. This is the mark of a great doctor.” 

His background is quite eclectic, with a degree in computer networking, many years of experience in customer service, management, luxury sales, and even owned his own makeup artistry & skincare business, which took him to NYC for many years.  As a child, he was always very active and loved gymnastics, which he participated in at school and owned a trampoline well into his 30’s.  He coached at various cheerleading and gymnastics gyms here in Richmond as well.  While in NYC, working as a makeup artist, he began to see that this wasn’t the place for him.  He decided to go back to school and become a chiropractor, in order to help more people, in a more profound way.  It may seem like a big jump from makeup artist to doctor of chiropractic, but Dr. Rusty says that what he loved about doing makeup was helping people feel good and look good.  He enjoyed working with brides the most, where he was always able to make a deep and lasting connection.  The brides and bridesmaids would transform into a new, more positive, happy person after having their makeup done with him.  This is what he truly loved about being a makeup artist.  This is exactly what he loves about chiropractic, the ability to heal someone by touch, making them feel better. As a makeup artist, his moto was: “My job as a makeup artist is not just to make you look good; it’s to make you feel good.”

Choosing chiropractic was not a difficult choice for Dr. Rusty.  Throughout his years, he had the delight of being treated by multiple chiropractors and everyone seemed to transform him into a better person.  Having the typical back and neck issues that most people face at his age, the chiropractor was the only doctor able to help him.  He tried seeing his primary care doctor, prescription drugs, NSAID’s, massage, acupuncture, and other holistic treatments, but none worked like chiropractic.  Once he decided to go for it, he moved back to RVA to finish up some prerequisites and then off the Bridgeport, CT, for chiropractic school…. And the rest is history. 

Today, Dr. Rusty would like to help anyone and everyone he can.  He feels there are too many people relying on “drugs”, (prescription, over the counter, or otherwise), in order to dull their pains.  Chiropractic can help most people feel better.  It can bring about a positive change in your life.  Not just the actual adjustment, but the care and attention you’ll receive from Dr. Rusty will help you reach your goals of being pain-free.  So, whether you have a chronic issue, a sore neck, headaches, low back pain, poor posture, carpal tunnel, a sports injury, need rehabilitation after a surgery, or simply, tight muscles, Dr. Rusty is here to help.  What have you got to lose… besides pain?